OPINION ARTICLE SPARCK TECHNOLOGIES

Black Friday is a key event for e-commerce, offering businesses a significant growth opportunity. However, it comes with intense logistical pressure, with an explosion of orders to be managed in a limited time. One of the main challenges is managing packaging and shipping, complicated by labor shortages and high demand. Opinion article signed by Lionel Gally, Sales Manager France at Sparck Technologies, published in E-commerce Mag.